It became apparent that the public was equating the "V and Bee" mark only with "Hummel,."  They were assuming that every item marked this way was an "M.I. Hummel" item and did not include the full scope of Goebel products. It was decided to experiment further with marks. In 1972, satisfied that it now had a mark designating a quality Goebel product, the company began using a printed "Goebel with the Stylized V and Bee" poised between the letters " b" and "e".
Occasionally a "Hummel" figurine is without a trademark if there is no room for it. In such a case a sticker with the Goebel trademark is used .

 

TMK-6 “The Missing Bee” circa 1979–1991

In 1979, the stylized bee was dropped and only the name Goebel  appears. The year of production was on the base next to the initials of the chief decorator. These changes were incorporated into production as existing stocks of figurines were exhausted.  Use of this trademark began in 1979. Goebel removed the V and bee from the mark altogether, which prompted the nickname; “the missing bee.” Along with this change, the company also began adding to the traditional artist’s mark with the date the artist finished painting the piece. But as with unpainted white overglaze pieces, it is not unusual to find Hummel pieces of this period without the date. This trademark was used until 1991.